results-driven digital advertising
some marketing delivers digital advertising that actually works. tired of wasted ad spend with no clear return? our paid media services focus on real business results.
most agencies chase vanity metrics like impressions and clicks that look impressive but don't improve your bottom line. we optimize for the metrics that actually grow your business.
advertising that drives real business growth
stop wasting budget on clicks that go nowhere. start investing in campaigns engineered for conversions and revenue.
search advertising strategies
paid search
some of the most effective digital advertising is capturing your customers at the moment of intent. active searchers result in your most qualified traffic.
let us trim the fat in your current campaigns - or build out a fresh account structure from the ground up to ensure you're there when your clients are searching.
mixed media advertising solutions
display & video
display advertising can be complicated stuff.
we make it simple and effective by putting your brand exactly where it needs to be.
we're all about putting your brand in the spotlight and your message in front of the right eyes.
product advertising campaigns
ecommerce and shopping
we'll turn your product catalog into a sales-generating machine.
from crafting compelling product ads to tracking the purchaser funnel, we make every click count.
we're here to turn browsers into buyers and carts into conversions.
platform expertise that actually delivers
we've mastered the platforms that matter - so you don't have to. here's how we make your ad dollars work harder:
google ads
let's be real - google ads is complicated. but after years of managing campaigns, we've got it down to a science. here's what we'll do for you:
- build search campaigns that target people actually looking for what you sell
- set up shopping campaigns that showcase your products when it matters most
- create display and video campaigns that keep your brand top-of-mind
- implement performance max campaigns to reach customers wherever they are
- handle the technical stuff most agencies ignore (but makes all the difference)
we don't just set up your campaigns and disappear. we're constantly testing, tweaking, and optimizing to make sure every dollar you spend works as hard as possible.
meta ads (facebook & instagram)
your perfect customers are scrolling facebook and instagram right now. we'll help you cut through the noise and get in front of them. our approach includes:
- targeting that reaches the right people (not just anyone with a pulse)
- ad creative that makes people stop scrolling and pay attention
- campaign structures focused on conversions - not just likes
- dynamic product ads that bring window-shoppers back to buy
- lead generation campaigns that fill your pipeline with qualified prospects
we understand these platforms inside and out - including all those algorithm changes that drive most marketers crazy. that means better results for less spend, even as competition increases.
metrics that actually matter
forget vanity metrics like impressions and clicks. we focus on the numbers that directly impact your bottom line.
customer acquisition cost (CAC)
we track exactly how much it costs to acquire each new customer through your digital advertising efforts. by optimizing for lower CAC while maintaining quality, we help you scale profitably.
this practical metric shows the real cost of growing your customer base and helps allocate budget efficiently across channels.
return on ad spend (ROAS)
for every dollar you invest in advertising, how much revenue does it generate? our campaigns are engineered to maximize ROAS, ensuring your marketing budget delivers measurable returns.
we set clear ROAS targets for each campaign and optimize continuously to hit or exceed those targets.
conversion rate
we obsess over conversion rates - the percentage of ad clicks that result in meaningful business actions like purchases, leads, or appointments.
by continuously testing and refining your targeting, ad creative, and landing pages, we drive steady improvements in conversion rates, amplifying the effectiveness of every marketing dollar.
lifetime value (LTV)
understanding the long-term value of customers acquired through different channels helps inform smarter bidding strategies and budget allocation.
we help you measure and track LTV so you can invest more aggressively in channels that bring high-value, repeat customers while optimizing or eliminating underperforming segments.
how we'll get you results (our process)
great advertising doesn't happen by accident. here's our step-by-step approach to turn your ad spend into actual business growth:
1. figure out what's really going on
we start by digging into your current advertising (if you have any). what's working? what's not? what's being wasted? for new accounts, we analyze your industry, scope out your competitors, and identify exactly who you should be targeting. no guesswork, just clarity.
2. build a plan that makes sense
based on what we learn, we'll create an advertising strategy specifically for your business. we'll decide which platforms to use, how much to spend where, who to target, what messaging works best, and how we'll measure success. you'll know exactly what we're doing and why.
3. set everything up properly
this is where most agencies cut corners, but we don't. we'll build your campaigns using proven structures that actually work. this includes creating proper tracking, writing ads that convert, and making sure everything is set up to generate results, not just look busy.
4. optimize obsessively
digital advertising isn't "set it and forget it." we're constantly monitoring your campaigns, running tests, adjusting budgets, refining targeting, and updating creative. the longer we work together, the better your results get - because we're always finding ways to improve.
5. show you what's actually happening
you deserve to know what you're paying for. our reports focus on the metrics that actually matter to your business - not vanity stats that look impressive but mean nothing. we'll explain what's working, what isn't, and exactly what we're doing about it. no jargon, no hiding, just clarity.
why choose some marketing
real talk about what makes our digital advertising services different.
results-obsessed
we're fanatical about generating real business results - not vanity metrics. every decision we make is guided by what will drive more leads, sales, and revenue for your business. if it doesn't contribute to your bottom line, we don't waste time on it.
data transparency
no black boxes or smoke and mirrors here. we provide complete transparency into your campaign performance, ad spend, and results. you'll always know exactly where your money is going and what return it's generating, with no hidden fees or markup.
technical expertise
we combine deep platform knowledge with technical implementation skills. this means proper tracking, accurate attribution, and campaigns that leverage advanced features most agencies don't understand or utilize, giving your ads a significant competitive advantage.
continuously improving
digital advertising is always evolving, and so are we. we constantly test new strategies, stay on top of platform changes, and refine our approach based on real-world data. your campaigns will never stagnate or grow stale under our management.
no-nonsense approach
we won't waste your time with fluffy industry jargon or pointless meetings. our communications are clear, direct, and focused on what matters: improving your advertising performance and driving business growth. we value your time as much as our own.
focused specialization
we don't try to be everything to everyone. our singular focus on digital advertising allows us to develop deeper expertise, stronger platform relationships, and more effective strategies than generalist agencies who spread themselves too thin across many different services.
real results for real businesses
don't just take our word for it. here are some of the results we've achieved for our clients.
east coast hearing
hearing aid provider
the challenge
east coast hearing needed to increase qualified leads for their hearing aid services while reducing their cost per lead, which had been steadily rising with their previous agency.
our solution
we restructured their google ads account to focus on high-intent keywords, implemented proper conversion tracking, and created a new landing page optimized for lead generation. we also added remarketing campaigns to capture users who showed initial interest.
the results
- 43% decrease in cost per lead
- 67% increase in qualified leads
- 28% improvement in lead-to-appointment ratio
"some marketing has been an asset to the east coast hearing team and has contributed significantly to the growth of our brand."
- david c., owner
darn yarn
specialty craft e-commerce store
the challenge
as a new e-commerce business, darn yarn needed to build brand awareness and drive sales for their specialty yarn products in a competitive market, with limited initial advertising experience.
our solution
we implemented a multi-channel approach combining google shopping ads, facebook catalog ads, and targeted search campaigns. we created a strategic remarketing funnel to nurture potential customers and set up proper e-commerce tracking to measure ROI accurately.
the results
- 4.2x return on ad spend (ROAS)
- Six-figure revenue in first year of business
- Built a loyal customer base with 39% repeat purchase rate
"we tried facebook and google ads ourselves, but we felt like toddlers trying to run a nuclear power plant. some marketing helped turn our first year into a 6-figure success story."
- allen p., co-owner
frequently asked questions
get answers to common questions about digital advertising and our approach.
there's no one-size-fits-all answer, but here's the truth: effective digital advertising requires enough budget to collect meaningful data.
for most businesses, we recommend starting with at least $5,000 per month in ad spend (that's separate from management fees). this gives us enough to work with across key platforms like google ads and meta advertising.
if you're looking to scale quickly, budgets of $10,000+ per month will help you capture more market share faster. during our first conversation, we'll look at your specific industry, competition, and goals to recommend a budget that makes sense for your business.
remember: digital advertising isn't a cost - it's an investment that should generate measurable returns when managed properly.
you'll see data immediately, but meaningful results typically take 30-90 days. here's how it usually works:
- first month: we gather baseline data and make initial optimizations
- second month: we implement more significant changes based on what we've learned
- third month: you'll see clear performance patterns and improvements in key metrics
some channels work faster than others. google search ads often deliver quicker results than facebook or instagram campaigns. e-commerce campaigns typically show returns faster than lead generation for complex services.
whatever your timeline, we provide transparent reporting from day one so you can see exactly what's happening with your investment.
it depends on your business model, audience, and goals - but here's a quick breakdown:
- google search ads: best for capturing people actively searching for what you offer
- social media ads (facebook, instagram): ideal for building awareness and targeting based on interests and behaviors
- google shopping: perfect for e-commerce businesses selling physical products
- display & video: great for remarketing and building brand awareness
- linkedin: typically works best for B2B companies targeting professionals - though it's often expensive. we don't recommend using linkedin as an exploratory platform
the most effective strategy often combines multiple platforms to reach customers at different stages of their journey. during our initial strategy session, we'll analyze your specific situation and recommend the right platform mix for your goals and budget.
we don't waste time on meaningless metrics like impressions and clicks. instead, we measure what actually impacts your bottom line:
- return on ad spend (ROAS): how much revenue you're generating for every dollar spent
- cost per acquisition (CPA): what it costs to acquire a new customer
- conversion rates: the percentage of visitors taking valuable actions
- lead quality: not just how many leads, but how good they are
- revenue growth: the actual impact on your business
we set clear KPIs at the beginning based on your specific business goals. our reporting connects ad spend directly to results, using proper attribution modeling to track the customer journey - even for businesses with longer sales cycles.
not necessarily, but your website's performance directly impacts your advertising results. we'll start by assessing your current site for:
- page load speed (slow sites kill conversion rates)
- mobile experience (most ad traffic now comes from phones)
- conversion obstacles (confusing navigation, complicated forms, etc.)
- trust signals (reviews, testimonials, security indicators)
sometimes, it makes more sense to create targeted landing pages for your ad traffic rather than sending visitors to your existing website. this lets us design the perfect conversion experience without a full site rebuild.
if your site has major issues, fixing those before scaling up your ad spend will dramatically improve your return on investment. we can help prioritize what needs to be fixed first.
we believe in transparency and clarity. here's how we keep you in the loop:
- monthly reports: focused on the metrics that matter to your business, not vanity stats
- clear insights: we explain what's working, what isn't, and what we're doing about it
- no jargon: everything is presented in plain language you can actually understand
- actionable recommendations: specific next steps to improve performance
depending on your preference, we can review these reports on a monthly call or communicate primarily via email. you'll also have 24/7 access to a live dashboard if you want real-time visibility into your campaigns.
we're also available between reporting periods for questions or discussions. our goal is to be responsive and helpful partners, not just vendors who disappear after the contract is signed.
absolutely, but with an important caveat: we work best with small businesses that are ready to invest in growth.
our campaigns are designed to deliver measurable ROI, but they require enough budget to gather data and optimize effectively. we typically work with small businesses that can allocate at least $5,000 monthly to their advertising spend.
if you're not quite there yet, we're happy to recommend some resources to help you build up to that point. we'd rather be upfront than take on clients we can't deliver meaningful results for.
that said, we love working with ambitious small businesses ready to scale. our focused approach often helps them compete effectively against much larger competitors.
ready for advertising that works?
partner with some marketing for digital advertising that delivers real business results. start with a comprehensive advertising audit to uncover opportunities for improvement and growth.
social media marketing
paid social
turns out social media isn't a fad; your customers are scrolling social media right now - let's get in front of them.
we'll make sure your social ads end up where your audience hangs out and manage bids, custom audiences and remarketing strategies to keep them coming back.